One of the most common questions we get from sellers is, “How do we choose the right broker when we’re interviewing a few?”

The truth is, you should interview multiple brokers. Selling your home is a major financial decision and you deserve to feel confident in who you hire. What many sellers do not realize, however, is that not all listing presentations are created equal and not all price opinions are honest.

At Team Broady, our slogan says it clearly: 3 Bedrooms, 2 Bathrooms, 0 Bullsh*t. That means we are not going to inflate your home’s value just to win the listing, even if it costs us the business. And trust us, sometimes it does

.We often hear from sellers who say, “We’ve decided to go with another broker. They said we could list higher.” We understand why that is appealing. Of course you want the highest possible price for your home. Who wouldn’t?

But here is what we frequently see happen next:

• The home hits the market overpriced
 • It sits
 • Showings slow down
 • Price reductions begin
 • Months pass

Eventually, the price drops to exactly where we originally recommended. In the end, the home sells around that number, but instead of taking two months, it took eight. The market always tells the truth. The only question is how long it takes to listen.

The most recent January statistics confirm what we are seeing in real time. Homes are taking longer to sell than they were at this time last year. Many of the listings currently on the market have been sitting since early fall 2025, and in many cases the issue is simple: they were priced too high.

At the same time, something very different is happening with properties that are priced correctly, properly prepared, and presented well. Those homes are selling quickly. In some cases, they are generating multiple offers and bidding wars. It is not the market that is slow. It is the pricing strategy that determines the pace.

We have seen this play out in very different ways.In some situations, sellers decide to test a higher price after hearing a more optimistic valuation from another broker. It is understandable. When you have lived in a home for years, invested in it, and believe in its value, it is natural to want to aim high.

Occasionally, sellers say to us very candidly, “We like everything your team has to offer. We want to work with you. But only if you believe you can sell our home at the higher price the other broker suggested.” We appreciate that honesty. It tells us trust is there, but expectations have been influenced.

Sometimes, in those circumstances, we agree to test that strategy together. Not because the data changed, but because sellers deserve to feel they explored every angle before making a major financial decision.

What often happens next is predictable. Activity is slower than expected. Feedback centres on price. Momentum is harder to build. The longer a home sits, the more buyers begin to wonder why.

After months on the market with little progress, sellers understandably become frustrated. When expectations and reality do not align, it is natural to start looking for answers. The marketing is questioned. The photos are reconsidered. The strategy is second guessed. Sometimes the broker becomes the focus of that frustration. Yet in most cases, buyers have been sending the same message from the beginning. It just does not always sound that direct.

The feedback usually comes wrapped in softer language. The house feels too small. It needs too much work. The layout is not ideal. The location is not quite right. But the phrase that quietly sits at the end of nearly every comment is the same: for the price.Buyers do not evaluate a home in a vacuum. They evaluate it in comparison to everything else available in that price range. When price and market value are out of sync, no amount of marketing can fully compensate.Eventually, the numbers have to make sense to the buyer standing in the driveway, comparing your home to three others they just saw that same afternoon.

When choosing a broker, the real question is not, “Who thinks my home is worth the most?” It is whether you want someone who tells you what you want to hear, or someone who will actually get your home sold.

A strong broker’s job is not to flatter you. It is to guide you, to protect your time, your equity, and your outcome.Our commitment to sellers is simple. We will provide a data driven price opinion. We will give you clear, direct advice on how to prepare your home. We will invest in marketing that works. We will negotiate hard to achieve the best possible result.W

hat we will not do is promise a price the market will not support. That is not a strategy. It is a delay.If you are thinking about selling and want a clear, honest opinion with no pressure and no fluff, we are always here to talk.3 Bedrooms. 2 Bathrooms. 0 Bullsh*t. And homes sold the right way.